Marketing Guide and Affordable Solutions

Success is Affordable, Failure is Costly

Marketing Guide

We help our clients to market their businesses. No gimmicks, no outrageous claims, just real advise and services that get results. If you've made it this far then we're doing our job. At the end of the day our success is based upon the success of our clients.

Successful website marketing requires getting many small and subtle details exactly right. Many of the strategies and tactics are one time tasks or projects; others require ongoing monitoring and maintenance. This page will identify the key options available to you and your business.

Affordable Solutions

If you are a small business your marketing budget is often limited. An effective way to market a small business is to create a well rounded program that combines sales activities with your marketing tactics. Your sales activities will not only decrease your out of pocket marketing expense but will also add the value of interacting with your prospective customers and clients. Our basic marketing packages will allow a phased approach that can grow with your business and provide a crucial interaction with your clients. This interaction will provide you with research that is priceless.

Many small businesses typically have a limited marketing budget, if any at all. Does that mean you can't play with the big kids? Absolutely not. It just means you have to think a little more creatively. Our range of marketing packages below should help you decide where you are with your marketing activities and what the most useful next steps are available.

Introduction Package

Client - I want to find out the key information that will allow me to understand and improve my sites position on the search engines. I want to know how I can improve my site and what's involved. I have a limited budget and want to know the do's and don't's before I develop my marketing plan.

This package delivers the following essential information and advice:-
- Background to search engines
- What they look for and what to avoid.
- Link building, how to avoid the pitfalls.
- Basic keyword report specific to your site (20 main terms into 2000 potential terms)
- Site review and plan, plus design and usability review
- Pay per click advise based on keyword research

Cost = £250

Basic Package

Client - I want to improve my sites position on the search engines. I want my site improved and optimised to immediately start generating increased traffic.

This package delivers the following essential information and advice:-
- All items in the introduction package PLUS...
- Optimisation of 6 key pages
- HTML code fixes and improvements, navigation enhancements
- Recommendations on any further work required
- Home page copy rewrite (this is an optional extra at £75)

Cost = £490

Complete Package

Client - I want to bring better targeted traffic to my site and improve my sales conversion figures. I want my site to be refreshed and optimised. I want to maximise my marketing ROI both online and offline.

This package delivers the following essential information and advice:-
- All items in the basic package PLUS...
- Pay per click setup (100 terms) titles and descriptions
- Directory listings + link building review + action plan
- Site enhancements (navigation, graphics, usability)
- PR pack (£75)

Cost = £970

Advanced Package

Client - I want my site completely enhanced, visitors increased, and sales improved. I want it NOW.

This package delivers the following essential information and advice:-
- All items in the complete package PLUS...
- Directory Listings. Link building up to 50 sites
- Complete site enhancement (navigation, graphics, & usability)

Cost = £1440

Bespoke Services

Of course, not everyone will want one of the above packages. We provide a full range of services that can be tailored to your specific needs and requirements. The full range of services we provide include:-

Advertising & banner ad design, Automatic subscribe + Unsubscribe tools, CMS (Content Management System), Copywriting, Ecards, Enhanced website features, Graphic design, Hosting, HTML Newsletter design, Keyword research, Monthly position reports, Multimedia content, Offline marketing (print, press relations, etc), Online survey tools, PPC tracking, PR (advise, basic, advanced), Proactive link building, SEO on various levels (advise, basic, advanced), SEO blog, SEO training, Site enhancements (advise, basic, advanced), Site monitoring, Site reviews and recommendations, Visitor tracking, Web site design, Multi media CDROM design and creation, Flash animation & design for printed media.

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